Builders go electronic means; launched portal to allow customers to buy online at home
Mumbai: Until recently, the real estate portal, buyers use research plan and apartment prices, but builders are in this process to a new level: You can now buy a home on the Internet.
As more and more Internet penetration, potential online space builders realized in housing transactions, and some even tasted success.
"We see cyberspace, and consumers new ways for our entire involvement in circulation, the connection from the first contact to provide basic information, all the way to booking and sales potential, said:"Gharfinder.com group.
Earlier this year, Tata premium apartments, 100% subsidiary of Tata housing, online selling activities in four days in five projects in more than 200 apartments. During the Google online shopping section, earlier in online sales 50.
"About 70% -80% of the home search on the Internet which also contributed to the occurrence of us take the next step and provides the option to buy online, said:" Rajeeb Dash, head of marketing services, Tata Housing.
"This exercise is not only a major for the local market but also in the base of Nomura Research Institute, is more open to such transactions," he adds.
Tata Housing has tied IDBI Bank as easy as selling houses online. The buyer can reduce his apartment to buy, pay the amount of 50,000 rupees online booking by credit or debit card and the house is assigned to him. Then, the buyer can complete further payments and formalities online or offline.
However, there is a problem: Buyers need to think twice before buying such online bookings made ??non-refundable.
"Is a high-involvement purchase decisions, it must be a combination of online and offline modes. This means that there is a small part of buyers, such as investors and NRI buyers who can complete the transaction online.
Although online than when buying a property is still in its infancy, buy clothes, electronics or books, real estate companies have seen gains in late trading network. There are several benefits to online buyers, builders say.
Buyers can not only see a lot of property, to obtain detailed information on the market, such as home values??, and the asking price, but also look for in a particular neighborhood or a selected area of a home.
A recent study by Google India shows that the real estate purchase decision, more than 50 percent by studying the impact of the Internet and real estate information online research phenomenon is not limited to the subway also extends to buyers in second tier cities.
Today, builders more transparent and provide detailed information about all the items on the Internet, thus simplifying the process of due diligence, buyers said, Surjit Singh, president, marketing, RNA of the company in its residential projects, RNA Viva, the company has installed cameras in the project site allows buyers to check the progress and project updates in real time online.
Because of these properties listed information quality sites, more and more online business, is expected 40-60% CAGR over the next five years will grow, said Sandeep Singh, India in the 21st century Chief Executive Officer of the real estate franchisor.
Manufacturers are expected to cyberspace will play an important role in housing sales. For them, this is one of their homes to sell the cheapest option. "Under normal circumstances, the network marketing expenses for sold per 1000 households about 2-3 crore, said:" Eqiongyijia, CEO, Bhartiya City, investments in cyberspace. Online gambling portal house this trend.
"As the online mobile purchase decision, we will soon see, even in the real estate portal" Add to Cart "option," Advitiya Sharma, co-founder Housing.com, real estate portal says.
But the Internet also need to buy a home to another level of security risks. "People need to take basic security measures, and verify the authenticity of the information transaction involves a substantial money," said Mudassir Zaidi, national director, residential agency, Knight Frank India.
SOURCE : WEB
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